Barnyard is live. Report your first deal and see where you stand →

Know what
you're actually
worth.

Not a formula. Not a guess. Barnyard is grown from real deals real creators reported — then shows you exactly where you stand.

Brands negotiate with data. Creators negotiate on vibes. Not anymore.

Everyone else is guessing. You won't be.

THE REAL COMPARISON

See the difference for yourself

A generic calculator and a gut feeling both fall apart under a real negotiation. Here's what actually holds up.

Guessing Generic calculator Barnyard
Based on real reported deals
Accounts for usage rights & exclusivity —
Specific to your platform, niche, and tier —
Improves as more creators contribute
Shows brands the same real numbers
Free to use
WHY CREATORS USE BARNYARD

Every deal starts with a question. Now you'll have the answer.

Negotiate with proof, not a hunch

Stop opening with a number you half-believe. Walk into every deal with a real figure behind you, pulled from creators in your exact lane.

Know what your rights are worth

Usage rights, exclusivity, and long-term terms carry real premiums. See what creators like you are actually getting paid for giving them up.

Catch a lowball before you sign

If an offer is well below what similar creators charge, you'll see it in the gap between their number and the herd's — before you say yes.

Free to unlock
NO PAYWALL ON YOUR FIRST BENCHMARK
Anonymous by default
YOUR NAME NEVER TOUCHES A RATE
No individual data sold
BRANDS SEE AGGREGATES, NEVER YOU
COVERAGE

Built for every platform, every lane

Every lane below already has creators reporting real deals — no niche too small to benchmark.

Instagram
TikTok
YouTube
Twitch
Newsletter
Beauty Fashion Fitness Finance / Tech Food Gaming Lifestyle Comedy Education Music Parenting
FROM THE HERD

Creators stopped guessing

"I found out I was charging half of what my tier gets. Renegotiated my next deal on the spot."
Maya R.
Beauty & skincare, 82K followers
"First time I've had an actual number to point to instead of just vibes and Twitter screenshots."
Devon K.
Gaming, 210K followers
"The usage-rights breakdown alone was worth it. I'd been giving away perpetual rights for nothing."
Jordan T.
Finance & tech, 34K followers
FOR BRANDS & AGENCIES

Budget with real numbers, not a vendor's rate card

Brands and agencies get the same problem creators do — nobody has a reliable answer for "what should this actually cost." Barnyard's aggregate data gives you a real market view before you ever open a negotiation.

  • Segment by niche, platform, tier, and deliverable
  • Built from real reported deals, refreshed continuously
  • Fully anonymized — no individual creator data shared
Talk to us about brand access →
EXAMPLE OUTPUT · ILLUSTRATIVE
TikTok · Beauty · 10K–100K
Single post Reel / Short Bundle
$410 · P25 $680 · median $1,120 · P75
Sample size386 deals
RefreshedThis season
PRICING

Free to start. Simple from there.

The benchmark itself never gets paywalled — that's the whole point. These tiers are for creators and managers who want more.

Free
$0/forever

Everyone starts here. No catch.

  • Unlimited deal submissions
  • Percentile + P25/median/P75 range
  • Submission history
Start free →
BUILDING MODE — NOT YET LIVE
Managers
$45/mo, up to 5 creators
+$5/mo per additional creator

For managers and agencies pricing a whole roster.

  • Roster view — every creator, benchmarked
  • Bulk rate cards
  • Deal pipeline + win-rate tracking
  • Multiple team seats
Notify me when ready →

Managing 30+ creators? Contact us for agency pricing.

FAQ

Good questions

Yes. Your name is never attached to a submitted rate. Benchmarks show aggregated ranges and percentiles only — never a searchable, individual record.
Outlier detection flags submissions well outside a segment's normal range, and we weight verified submissions more heavily than unverified ones. No system is perfect, but a growing dataset makes any single bad entry matter less over time.
We show you the sample size behind every benchmark, and broaden the comparison group automatically when a niche is too thin to be reliable on its own — so you always know how confident to be in the number.
Reporting a deal and unlocking your basic benchmark is always free. Deeper segmentation — by brand category, region, and season — is available on a paid plan.
No. Brand and agency access is limited to aggregated segment data — ranges, medians, and sample sizes — never an individual creator's submission.

Stop guessing your yield.

Bring in your last deal and see exactly where you stand — free, anonymous, sixty seconds.

Check your rate →
Every number in the herd started as one honest deal, reported by one creator. That's the whole yard.