Not a formula. Not a guess. Barnyard is grown from real deals real creators reported — then shows you exactly where you stand.
Brands negotiate with data. Creators negotiate on vibes. Not anymore.
A generic calculator and a gut feeling both fall apart under a real negotiation. Here's what actually holds up.
Stop opening with a number you half-believe. Walk into every deal with a real figure behind you, pulled from creators in your exact lane.
Usage rights, exclusivity, and long-term terms carry real premiums. See what creators like you are actually getting paid for giving them up.
If an offer is well below what similar creators charge, you'll see it in the gap between their number and the herd's — before you say yes.
Every lane below already has creators reporting real deals — no niche too small to benchmark.
Brands and agencies get the same problem creators do — nobody has a reliable answer for "what should this actually cost." Barnyard's aggregate data gives you a real market view before you ever open a negotiation.
The benchmark itself never gets paywalled — that's the whole point. These tiers are for creators and managers who want more.
Everyone starts here. No catch.
For creators who want to set their price, not just check it.
For managers and agencies pricing a whole roster.
Managing 30+ creators? Contact us for agency pricing.
Bring in your last deal and see exactly where you stand — free, anonymous, sixty seconds.
Check your rate →